Hello there, I design thoughtful, human-centered products.

Clarity, simplicity, impact.

Im a Senior UX/UI Designer with 15+ years of experience crafting high-value digital products in regulated environments. I help teams transform complex challenges into intuitive, user-centered solutions through research, design systems, and AI-enhanced product innovation.

Designing with Purpose

I help teams transform complex challenges into clear, intuitive digital experiences.

Explore a selection of projects that highlight my approach to research, strategy, and thoughtful UX design.

Services

UX Research

User interviews & field observation

Workflow & task analysis

Persona definition

User journey mapping

Usability testing (prototype & product)

Research synthesis & insight reporting

UX/UI Designs

Information architecture

User flows & interaction models

Wireframes & prototypes (low → high fidelity)

UI design for complex systems (web & mobile)

Accessibility & UX guidelines

Rapid prototyping & iteration

Product Design

Problem framing & opportunity mapping

Feature prioritization & MVP definition

Cross-functional collaboration (PM, dev, stakeholders)

Data-informed design decisions

Product refinement & long-term UX vision

Design Systems

Component libraries

Documentation & usage guidelines

Cross-team adoption

Contribution workflows

UX Research

User interviews & field observation

Workflow & task analysis

Persona definition

User journey mapping

Usability testing (prototype & product)

Research synthesis & insight reporting

UX/UI Designs

Information architecture

User flows & interaction models

Wireframes & prototypes (low → high fidelity)

UI design for complex systems (web & mobile)

Accessibility & UX guidelines

Rapid prototyping & iteration

Product Design

Problem framing & opportunity mapping

Feature prioritization & MVP definition

Cross-functional collaboration (PM, dev, stakeholders)

Data-informed design decisions

Product refinement & long-term UX vision

Design Systems

Component libraries

Documentation & usage guidelines

Cross-team adoption

Contribution workflows

UX Research

User interviews & field observation

Workflow & task analysis

Persona definition

User journey mapping

Usability testing (prototype & product)

Research synthesis & insight reporting

UX/UI Designs

Information architecture

User flows & interaction models

Wireframes & prototypes (low → high fidelity)

UI design for complex systems (web & mobile)

Accessibility & UX guidelines

Rapid prototyping & iteration

Product Design

Problem framing & opportunity mapping

Feature prioritization & MVP definition

Cross-functional collaboration (PM, dev, stakeholders)

Data-informed design decisions

Product refinement & long-term UX vision

Design Systems

Component libraries

Documentation & usage guidelines

Cross-team adoption

Contribution workflows

My Story

How I design, why it matters, and what drives my work.