About me

Designing Success Through Research & Innovation


Passionate about the intersection of design, technology, and human intelligence.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

Profile

With over 15 years of UX/UI Design experience, I've partnered with organizations like Pictet Bank, Swissquote, TotalEnergies, and innovative startups to create high-performing digital ecosystems.

How I Work

01

Research-Driven Design

The best solutions emerge from deep user understanding. My projects leverage rigorous research methodologies.

02

Strategic Impact

I craft strategic UX frameworks that align business, IT, and user goals for sustainable transformation.

03

AI-Augmented Innovation

Pioneer in integrating AI into UX processes to enhance research, accelerate ideation, and optimize design decisions.

04

Deliver Project

The culmination of our collaborative efforts results in the delivery of a polished, cohesive digital experience that not only meets but exceeds your expectations.

Expertise & Services

UX Research & Strategy

In-depth user research (interviews, usability testing, focus groups) to identify friction points and optimization opportunities.

Deliverables

  • Strategic UX audits

  • Personas & User Journey Maps

  • User needs mapping

  • UX frameworks aligned with business/IT/users

Impact: Reduced user friction, optimized workflows, strategic alignment


Product & Interface Design

Intuitive, accessible, data-driven interface design from wireframe to high-fidelity prototype.

Deliverables

  • Interactive Wireframes & Prototypes

  • Reusable UI Kits & Components

  • Design specifications for development

Impact: Visual consistency, faster development, reduced costs


AI-Driven UX Innovation

Integrating artificial intelligence into the UX process to enhance research, ideation, and user data analysis.

Deliverables

  • AI-applied user research solutions

  • AI-powered prototypes

  • AI for UX workshops

  • Technology watch and innovation

Impact: Time savings, enriched insights, product innovation


Usability Testing & Accessibility

Continuous usability evaluation and WCAG compliance to ensure accessible experiences for all.

Deliverables

  • Usability test plans and reports

  • Accessibility audits (WCAG)

  • UX improvement recommendations

  • Usability & accessibility documentation

Impact: Improved reliability, compliance, inclusion


Design Leadership & Coaching

Leading cross-functional design teams, facilitating workshops, and strategic coaching for designers.

Deliverables

  • Design Sprints & Co-design workshops

  • UX team mentoring

  • Lunch & Learn talks

  • AI for UX training

Impact: Team upskilling, design culture, collaborative innovation

Designing Success

I create digital products that reduce friction, support decision-making, and bring clarity to complex environments.

Here’s a look at some of the work I’ve shaped along the way.