Communicating Next-Generation Banking
Yuh, Swissquote's revolutionary mobile banking platform, needed a compelling web presence to communicate its disruptive approach to personal finance. Working alongside the app development team, we designed and developed the promotional website and digital communication materials that position Yuh as the modern alternative to traditional banking capturing the brand's youthful energy while maintaining the trust expected from financial services.
The website leverages bold typography, vibrant gradients, and dynamic layouts to appeal to a tech-savvy, younger demographic. We created a seamless narrative that guides visitors from brand discovery through app features to account creation balancing engaging visuals with clear information architecture. Every design decision supports conversion while reflecting Yuh's innovative positioning in the conservative banking sector.
Through close collaboration with the product team, we ensured visual consistency between the app experience and web communication. The result: a cohesive digital ecosystem that successfully communicates Yuh's value proposition, engages target audiences, and drives app downloads while meeting stringent accessibility and compliance standards for financial services.
